Saturday, May 18, 2013

The "Google Vision"

Now that Google I/O has wrapped up, speculation is abuzz all over the internet.  Many "top tier" tech sites are blogging about how Google is removing its focus from hardware to software.  Others are gripping tighter to their belief that Android is quickly becoming a black sheep for Google just waiting to be shed.  My views are different.  Keep Reading on to know more about what I expect this year.

At Google I/O, the keynote was really impressive, but not because of skydivers with Google Glass.  It wasn't impressive because of "revolutionary new releases" of Android or Chrome.  It didn't announce any new Nexus devices, either.  What they did tout was updates to Google services, and development tools for Android and Chrome developers.

Let us first talk about the lack of any new Nexus devices.  This isn't a key point demonstrating Google's move away from hardware.  I don't see that.  Why?  Larry page, at the end of the keynote, was talking about how Google's vision to help us interact would include devices that we wear, not just hold.  He pointed to his watch, to his face (in the general vicinity of the Google Glass), and his palm (indicating a phone).  He was hinting at Google's intent to bring these different devices into a convergent environment, each talking to each other, providing us with detailed information on a whim.

To achieve this vision, Google needs to have its hands in hardware.  And what better way than to use their Motorola Mobility division?  Motorola has been rather quiet as of late.  Many speculate they are working on the "latest greatest" Google Phone.  That may very well be.  Time will tell.  I also anticipate them to be used to develop other devices beyond phones and tablets.  Hardware is required to carry amazing software and mobile platforms.  Even if it is just for a prototype for the time being.  Google isn't moving away from hardware, by a long shot.  They are just taking the focus off of it.

So, if not shying away from hardware, what is Google focusing on then?  Software, and software platforms.  That is where.

Google refocused I/O back to where it belongs, the developers.  The promoted new and amazing new development tools to make life easier for the developers to ensure they can deliver on not just a small screen, but on tablets, ChromeOS and other screens.  They also are making it easier for developers to get these apps into the hands of consumers and businesses, where they make everyone money.

Google really pimped their new APIs this year bragging about the level of interactivity between apps and websites with these platforms the APIs are for.  Google wants its app developers to utilize these APIs to the fullest.  What is best of all regarding the APIs is that Google seems to have listened to the development community regarding the level of connectivity, interaction and usage of those APIs, and they delivered.

So what does this all mean for the consumers?  Everything.  It means ease of use, sharing of content, cloud storage, and more.  We will be using our devices without having to concern ourselves with remembering to back things up.  Not having to worry about settings.  Being able to switch between devices flawlessly, and effortlessly to continue our conversations, games and activities.

Google's vision is all about "Live, Learn and Love" without worrying about the hardware, or the software you use to do so.

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